Idea is to give publishers access to more inventory. Tons of it
The move was expected, given Google's recent $750 million acquisition of the mobile ad network.It will increases the fill-rate of existing AdMob partners and extend the reach of existing Google advertiser campaigns.
Meanwhile iPhone and Android app developers in the AdMob network will get access to Google AdSense ads when an AdMob ad is not available.
Publishers using a recent version of the SDK will not have to update their code. Reporting will integrate directly into the AdMob account, and partners will continue to receive a single cheque from AdMob each month.
Publishers will not be able to filter the types of AdSense ads that run in their app. As a result, publishers who have ad filters selected for their AdMob inventory need to opt in to receive Google ads.
Posted by Ybo