The Thanksgiving AdSense

It’s Thanksgiving in the United States, arguably the most important holiday for Americans. Almost everyone takes both Thursday and Friday off: Thursday to have a big dinner with friends and family and Friday to go shopping (the so-called “Black Friday”). Those of us outside the US find it hard to relate to the excitement, I think — in Canada, our Thanksgiving holiday is in early October, on a Monday, and it’s not nearly the big deal the US Thanksgiving is.
If you’re an AdSense publisher with significant earnings from America visitors, though, chances are that the Thanksgiving holiday has an effect on your earnings. Every year I see a drop in earnings, which I attribute to people spending less time at the computer and more time interacting with others and/or going to the malls to the shop. With the new AdSense interface it was very easy to plot the earnings for the months of October to December going back to 2004 and for me there’s definitely a dip on and shortly after Thanksgiving. What’s your experience been?

Posted by Ybo