The differences between Google’s AdSense and Adwords programs is confusing to some people, especially those who are new to the process of online marketing. No problem. I will be happy to explain the differences. Basically, AdSense is a monetization method you may use to help your website generate extra revenue (money). You don’t pay anything to place AdSense advertisements on your website. AdWords is an advertising program which helps you to create more exposure for your website.
In other words, here are the benefits for website owners using Google AdSense:
*Customize advertisements to complement the look and feel of your website.
*Maximize your website’s monetary potential with contextually targeted advertisements.
*Use online reports to track the success of different locations and formats.
For advertisers, here are some benefits of using Google AdWords:
*You pay only when people click on your advertisements, so you easily control costs.
*Your advertisements reach people searching on Google and its associated advertising networks.
*This method allows to you reach people who are actively searching online for information about your products and services.
You pay Google to place AdWords within Google’s system, but Google pays you to put AdSense on your website.
Google AdWords is a system you may use to get listed in the search results for Google and other associated search engines, such as AOL, for which Google supplies advertisements. AdWords is known as a form of pay-per-click advertising.
Google AdSense costs nothing. According to Google, you will spend little time on setting it up and have no maintenance worries. Some people build websites solely to promote AdSense advertisements. It just depends on your particular level of interest. For those who have AdSense advertisements on their websites, Google will pay the website owner a percentage of what it is charging the advertiser. The percentage is unknown because Google will not reveal this information. The money does help offset the costs of hosting the website, for example.
Both AdWords and AdSense have proven beneficial to numerous advertisers and website owners. It is important to get information about each system, including learning about your costs for using Google’s AdWords program, before proceeding. It is not unheard of for some people to be involved with using both methods.
posted by Ybo