Many sites use AdSense to monetize their content and some webmasters work hard to maximize their own AdSense income. Adsense revenue is generated when a visitor to your site clicks through an Adsense Ad you have displayed. When the user clicks the image, he or she is redirected to the advertiser’s website in the same way as regular AdSense advertisements.
The source of all AdSense income is the AdWords program which in turn has a complex pricing model based on a Vickrey second price auction, in that it commands an advertiser to submit a sealed bid (not observable by
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